Meetings, Incentives, Conferences, and Events (MICE) tourism not only fosters employee loyalty and engagement, but serves as a catalyst for connection, collaboration, and innovation. Therefore, for many businesses, the importance of delivering successful and memorable MICE events cannot be underestimated.
As a trusted partner to leading businesses worldwide, Air Partner has over six decades of experience providing seamless, bespoke travel solutions for MICE events. So, whether you require a group charter flight for a special corporate occasion or a private jet charter for an incentive trip to reward top-performing employees, our unrivalled expertise ensures your group travels in the utmost style, comfort, and convenience.
When it comes to finding the perfect location for your next event, the options are limitless. Yet, amidst the array of choices, some MICE destinations can feel predictable or lack that extra spark needed to leave a lasting impression. From the allure of Malta’s Mediterranean shores to Namibia’s sprawling natural wonders, here we’ll uncover the hidden gems of the MICE market that are guaranteed to surprise and delight even the most discerning of guests.
Namibia: The Hidden Gem of Africa
Located on the southwestern coast of Africa, Namibia presents a captivating backdrop for unforgettable MICE events. Its vast and sparsely populated landscape boasts some of the world’s most breathtaking views, from the monumental fiery-hued dunes of the Sossusvlei to the wildlife-rich plains of Etosha National Park. Here, attendees can escape the hustle and bustle of everyday life, immersing themselves in the wonders of the natural world amidst a setting of tranquillity and awe-inspiring beauty.
Namibia’s allure as a MICE destination lies not only in its remote and exclusive ambience, but in its ability to create otherworldly experiences, whether that be for incentive travel trips, small meetings, or larger conference groups. While you can find more traditional event facilities in the capital city, Windhoek, we’d recommend hiring one of the country’s lavish lodges or spectacular safari camps, which are equipped to handle modern business requirements. When it comes to activities, guests can spot the Big Five on safari expeditions, take advantage of Namibia’s Dark Sky Reserve status and see the Milky Way on a guided stargazing excursion, or embark on a thrilling dune buggy, horseback, hot air balloon, or helicopter adventure. As a global leader in eco-tourism, Namibia only offers sustainable experiences that respect its ancient lands and all of its inhabitants.
The Faroe Islands: For Untamed Natural Wonders
If you are searching for a far-flung getaway guaranteed to wow attendees, then look no further than this devastatingly beautiful archipelago. Located between Iceland and Norway in the North Atlantic Ocean, the 18 jaw-dropping volcanic islands that make up the Faroe Islands look like something straight out of Middle Earth. With their mist-shrouded mountains, emerald-green valleys, inky fjords, and turf-roofed houses dotting the cliff sides, you are only ever a head turn away from a view that will stay with you forever.
Despite the Faroe Islands’ remote and rustic charm, the infrastructure is impressive, as is the choice of luxurious accommodation. While many of the hotels offer their own meeting and event space, the state-of-the-art Nordic House is the standout option, boasting a variety of modern rooms that cater to everything from intimate gatherings to conferences with over 600 seated guests. The unspoiled landscapes provide unmissable opportunities for excursions and team-building activities, with top options including hiking scenic trails to hidden waterfalls, cruising along the rugged coastline spotting puffin colonies and marine wildlife, exploring the historic streets of Tórshavn, or taking a helicopter tour for a birds-eye view. And, when you relax at night with a locally brewed beer, you may even witness the mesmerising phenomenon of the Northern Lights dancing above you.
Bhutan: The Kingdom of Tranquillity
Bhutan is a serene mountain kingdom known for its mystical scenery, strong spirituality, and timeless traditions. It is also the first carbon-negative country in the world and is globally commended for its sustainable tourism and environmental conservation practices. Offering uniqueness and authenticity in abundance, it is known as ‘the happiest place on earth’ thanks to the kingdom's commitment to ‘Gross National Happiness’, which permeates every aspect of life and fosters a sense of well-being and contentment that is reflected in the warm hospitality of its people.
Visitors will be treated to a diverse tapestry of spellbinding vistas, from sacred monasteries clinging to cliff sides to verdant valleys, towering snow-capped peaks, terraced fields, and a riot of colour as flowers bloom alongside rolling rivers. You’ll find a host of ultra-exclusive hotels and lodges from the likes of AMAN, Six Senses, and &Beyond, which feature high-tech spaces for smaller meetings and events as well as specialist packages ideal for incentive travel. Top activities and excursions in this Himalayan paradise include visiting the iconic Tiger’s Nest, exploring time-honoured temples, experiencing the exhilarating trekking routes, or trying your hand at the national sport, archery.
Malta: A Mediterranean Marvel
This small island country in the middle of the Mediterranean is a melting pot of culture, history, and creative cuisine. Its picturesque lands, which are characterised by honey-hued fortresses, colourful winding streets, quaint villages, and sandy beaches framed by crystal-clear waters, invite exploration and relaxation in equal measure. The vibe is a unique blend of Mediterranean charm and cosmopolitan flair, and while still fairly under the radar, Malta has all the trappings of a top MICE destination, so it won’t stay that way for long.
Whether hosting a conference in a historic palace or organising team-building activities on a luxury yacht, Malta promises a remarkable experience for elite MICE events. Offering a stunning island to explore, an impressive list of plush accommodations, a reputation for exceptional hospitality, and an array of meeting, event, and conference facilities catering to groups of all sizes, Malta offers a seamless mix of business and leisure. When it comes to activities, attendees can indulge in world-class dining, partake in exclusive wine tastings, enjoy the trendy nightlife, or set sail to discover the tranquil shores of the Gozo and Comino Islands. Exploring the stylish streets of Valletta, the UNESCO World Heritage capital city, and the medieval delights of Mdina is also a must.
Zanzibar: Beachside Bliss
Nestled in the azure embrace of the Indian Ocean, this enchanting archipelago is the perfect choice for those looking for a sun-drenched beach destination with a difference. It is a harmonious blend of swaying palm trees, powdery white sands, lush jungle, and glistening turquoise waters, yet it has so much more to offer than just rest and relaxation in the lap of luxury. For centuries, Zanzibar has been an important crossroads of trade and has been infused with a host of diverse influences, leading to it becoming a veritable oasis of history, culture, and cuisine. This is particularly apparent in Stone Town, a UNESCO World Heritage Site, with its labyrinthine of alleys, ancient mosques, bustling markets, and ornate palaces steeped in history.
Renowned for its high-end resorts and boutique beachfront hotels, Zanzibar offers world-class amenities, ensuring a seamless and indulgent experience for corporate events. From elegant conference facilities overlooking the ocean to bespoke team-building activities on secluded beaches, every aspect is meticulously curated to exceed expectations. Outside of MICE events, there is a treasure trove of activities to entertain your whole group. Whether you go dolphin spotting, snorkel or dive in colourful reefs, visit an aromatic spice farm, enjoy a sunset horse ride, or discover the island’s vibrant Swahili culture, it will be a truly memorable experience.
Bespoke Group Charter Solutions
Offering comfort, flexibility, and a range of exclusive services, Air Partner ensures your event starts and ends in style. Clients will benefit from the support and guidance of a dedicated Account Manager, who will co-ordinate everything from the most intricate of itineraries to personalised in-flight branding, custom-designed boarding cards, specially crafted menus, and luxurious private lounges.
Ready to discuss your bespoke MICE event requirements? Contact our expert group charter team or private jets team today.
