As a trusted group charter and private jet partner to top organisations globally, Air Partner has been flying groups of all sizes to Meetings, Incentives, Conferences and Exhibitions (MICE) for over 60 years.
Whether you are organising an intimate get-together, rewarding top-performing employees with an incentive trip, or orchestrating large-scale corporate events, our highly experienced team can create seamless, bespoke solutions that cater to your every need.
From the dedicated support of an Account Manager to in-flight branding, personalised boarding cards, specially curated menus, and access to luxurious private terminals and lounges, Air Partner can ensure that your event starts and ends with the utmost comfort and convenience.
From the ancient allure of Athens to the majesty of Montenegro, here we’ll explore the top spring and summer European MICE destinations. Each expertly selected location offers abundant sunshine, easy airport access, an impressive array of venue options, and a myriad of activities to entertain your whole group.
The Algarve, Portugal
Located in Portugal’s southernmost region, the Algarve is known for its postcard-perfect mix of golden beaches, crystal-clear waters, and whitewashed architecture framed by bright blue skies. Inland, rolling hills, vineyards, and citrus orchards all add to the region’s spellbinding allure.
The Algarve Congress Centre is an expansive waterside venue ideal for large conferences and events of up to 3,000 seated delegates. However, the coastline is also dotted with exclusive hotels that boast exceptional event facilities, so you’ll be sure to find the ideal location in this sun-soaked paradise.
When it comes to activities, you’ll find world-class golf courses, thrilling watersports, serene spas, and a wealth of coastal towns to explore. Top group activities include a sunset yacht cruise or dolphin spotting trip, wine tasting, Portuguese cooking classes, and a themed gala dinner at one of the many opulent hotels. Whether you are seeking relaxation, adventure, or cultural immersion, the Algarve has something to offer everyone.
Athens & Kalamata, Greece
Home to cosmopolitan cities, exquisite gastronomy, near-perpetual sunshine, and a treasure trove of ancient wonders, Greece has much to offer the MICE market. With extensive conference and exhibition space and an abundance of exciting venues, from historic sites to modern hotel masterpieces, the standout star must be Athens. With a historical significance that cannot be overlooked, this stimulating city has a lot to do both pre- and post-event, from visiting bucket-list spots like the Acropolis and Parthenon to exploring traditional markets or unwinding on a luxury island-hopping cruise.
Alternatively, sun-kissed Kalamata offers a more laid-back and quintessentially Greek experience. Nestled on the Peloponnese Peninsula and known for its olives and pristine beaches, the city boasts an idyllic waterfront, a harbour dotted with fishing boats and pleasure yachts, and a quaint old town.
Explore historical sites like the Kalamata Castle, amble along the vibrant promenade, and indulge in divine local cuisine at seaside taverns. Surrounded by the Messenian Gulf and the Taygetos mountains, this stunning city offers several 5-star beachfront hotels with impressive conference and event facilities.
Dubrovnik, Croatia
With its unique blend of history, luxury and modern infrastructure, Dubrovnik is a premier choice for business events and corporate gatherings.
From luxury resorts to boutique hotels, the city is home to a wide range of state-of-the-art venues equipped to host a variety of MICE events. Many of these venues are set against the stunning historical backdrop of the UNESCO-listed Old Town, with medieval walls and the iconic Stradun promenade creating a charming atmosphere for any business function.
A mild Mediterranean climate makes Dubrovnik an attractive destination for MICE activities all year round, providing many opportunities for memorable team-building and incentive activities. Get out on the water and enjoy a tranquil sailing trip around the Elaphiti Islands, or if gastronomy tours are more to your taste, escape to the stunning Konavle Valley and tour its remarkable vineyards.
Ljubljana, Slovenia
Compact in size yet brimming with breathtaking nature and charming medieval towns, Slovenia is MICE travel’s best-kept secret.
Your group will enjoy the friendly and relaxed atmosphere of Ljubljana, the country’s largest city and capital. Explore the winding riverfront streets, embark on a picturesque river cruise, and try some of the delicacies at the famous open-air food market.
Be sure to take a day trip to Lake Bled. This charming Alpine resort, surrounding the lake’s calm tranquil waters, is one of Slovenia’s top travel hotspots. Climb Bled Castle for stunning countryside views framed by the magnificent Julian Alps.
Madrid and the Costa del Sol, Spain
A leading MICE destination, Spain draws thousands of visitors every year to its warm climate, stunning scenery and charming cities hosting a wide variety of meeting venues.
Widely considered Europe’s best MICE destination, Madrid is an exceptional location to host your company event. Well-connected to airports with access to private terminals, and boasting incredible architecture, world-class gastronomy, and a vibrant city atmosphere, the capital caters to all kinds of MICE travel.
Malaga and the Costa del Sol is also a popular choice. With warm temperatures and over 320 days of sunshine every year, it offers excellent conditions for outdoor activities. Explore the city’s rich art and culture on foot or kick your feet up and relax on the miles of glistening sandy beaches.
Marrakech, Morocco
North Africa’s cultural hotspot is a popular MICE travel destination and for great reason.
With an excellent selection of five-star boutique hotels, Marrakech is more than suitable for hosting corporate events, whether it’s global heads gathering for a large-scale meeting or a conference celebrating your company’s successes.
An exciting array of leisure activities awaits. Try your hand at quad biking, trek across the Sahara Desert on camelback, or take a hot air balloon trip and witness first light rise over the Atlas mountains.
Montenegro
Steeped in history and boasting turquoise waters, rugged limestone mountains and vast verdant forests, this small but breathtaking country certainly packs a punch. So much so, it is quickly gaining a reputation as one of the most desirable MICE destinations in Europe. With endless natural splendour, famously warm-hearted locals, and an array of world-class conference venues and high-end hotels, it’s not hard to see why.
From exhilarating mountain hikes to blissful days basking on golden sands, there really is something for everyone in this Balkan beauty. History aficionados will enjoy meandering through the cobblestone streets of the country’s medieval Old Towns, with Kotor’s fortified UNESCO World Heritage-listed centre at the top of many lists.
Adventurous souls will love getting out on the water to explore the Bay of Kotor’s quaint towns and villages, chameleonic waters, and fjord-like landscapes. Or, if culinary delights and cocktails are more your thing, you’ll find a buzzy beach club and nightlife scene, as well as everything from elegant restaurants to traditional waterside eateries.
Nice and Marseille, South of France
Long warm summer days and jaw-dropping natural scenery make the South of France the perfect setting for any MICE event.
Nice, France’s second most popular destination for business travel, has so much to offer group travellers. Fly into a private terminal then transfer to its stunning coastal location providing plenty of outdoor activities, from swimming to kayaking. Experience an exciting nightlife is abound with buzzing restaurants and chic bars.
In recent years Marseille has blossomed into a popular MICE travel spot thanks to its exuberant shopping streets, authentic local cuisine and convenient access to other parts of Provence. Enjoy a peaceful afternoon with colleagues at Le Vieux Port and marvel at the expensive yachts lining the harbour.
Reykjavik, Iceland
Reykjavik is often viewed as an ideal destination for winter travel. However, the city offers plenty for MICE travel during the spring and summer months thanks to its unique natural wonders, cultural richness, and modern event facilities.
From May to August, Iceland’s capital enjoys nearly 24 hours of daylight and mild temperatures, creating opportunities for extended activities after business hours. Group activities like late-night whale watching will surely be the highlight of your incentive trip, leaving a lasting impression on your guests. Spring and summer are also great times to spot puffins around Reykjavik’s coastline.
If you’re looking for an incredible nature excursion, the popular Golden Circle tour can be taken from the city to visit Thingvellir National Park, the Geysir hot springs and the Gullfoss waterfall - all in a single day. And for some post-conference relaxation, a trip to a geothermal spa couldn’t be a more perfect retreat.
Whether it is a small corporate dinner or a large conference, Reykjavik is home to a range of interesting and unique venues catering to MICE activities of any scale or budget.
Split & Zagreb, Croatia
With its spectacular scenery, medieval towns, and Westeros-worthy vistas, Croatia is a much-loved MICE destination for good reason. Whilst Dubrovnik’s pull is undeniable, savvy MICE planners are starting to look to the country’s lesser-known gems for their next event.
Croatia’s colourful capital city, Zagreb, is famous for its architectural treasures, plethora of quirky museums, vibrant art scene, and reputation as a foodie haven, making it a great choice for any MICE occasion. As the country’s business hub, you’ll find a wide range of contemporary conference and event facilities, as well as upscale hotels and boutique accommodation options.
The historic Upper Town, home to iconic buildings such as St. Mark’s Church, and the modern Lower Town, with its dynamic squares, beautiful parks, and thriving culinary and cafe scene, are well worth exploring. Or, for excursions outside the city, the nearby Zagorje region offers excellent wine tasting opportunities amongst rolling vineyards.
The scenic coastal city of Split seamlessly blends historical charm with a cool contemporary atmosphere. The UNESCO World Heritage-listed Diocletian's Palace is testament to its rich past, showcasing Roman architecture amid bustling markets, boutique shops, and welcoming cafes.
Visitors can explore remarkable sites like the Cathedral of Saint Domnius, stroll along the lively Riva Promenade, or set sail on the aquamarine waters of the Adriatic. For MICE travellers, Split also offers stylish conference facilities, lavish accommodations, and a unique event backdrop, making it an ideal destination for both business and leisure.
Trapani, Italy
Tucked away on the western coast of sought-after Sicily, Trapani greets visitors with a stunning blend of history, culture, and coastal charm.
From the Old Town’s picturesque maze of winding, colourful streets to the city’s rich and diverse architecture and glistening azure waters, Trapani is, without doubt, one of Italy’s best kept secrets. An exceptional location for any MICE event, you’ll find exquisite venues catering to all group sizes and occasions, including historic castles, private vineyards, and upmarket hotels.
Guests can enjoy wine tasting tours, savour world-famous Sicilian cuisine, marvel at spectacular sunsets, and embark on exclusive yacht excursions along Trapani’s crescent-shaped coastline. Trips to nearby wonders such as the mesmerising Salt Pans of Trapani and Paceco, the tranquil Egadi Islands, and the majestic Mount Erice, with its medieval hilltop village and panoramic views, will also be sure to delight.
Bespoke Group Charter Solutions for MICE Travel
Air Partner’s commitment to excellence ensures a seamless, stress-free travel solution for any MICE event.
With our proven capability servicing all MICE travel requirements, no matter the destination or group size, and a dedicated group charter team ready to manage everything from logistics down to the finest details, Air Partner can ensure a superior travel experience that is sure to leave a lasting impression on your guests.
Ready to discuss your bespoke MICE event requirements? Contact our expert group charter team today.
